Case study · Lagniappe Yacht Care
Shilar Reed · Owner · Pass Christian, MS
Shilar Reed ran Lagniappe Yacht Care in Pass Christian, MS on word of mouth — a few jobs a week. Meta Ads plus Knotical systems turned that into $36,240 across 34 won marine detailing jobs in 45 days.
$36,240
Booked in 45 days
$11.62
Cost per lead
85
Meta form leads
34
Won jobs
~40%
Close rate
45 days
From word of mouth to pipeline
Marine Detailing
Pass Christian, MS
Shilar Reed ran Lagniappe Yacht Care in Pass Christian, MS on word of mouth — a few jobs a week. Meta Ads plus Knotical systems turned that into $36,240 across 34 won marine detailing jobs in 45 days.
“Before Knotical I was living on word of mouth — a few jobs a week if I was lucky. In 45 days we booked over $36k in marine detailing work and the calendar finally felt real.”
Shilar Reed
Owner, Lagniappe Yacht Care · Pass Christian, MS
Before
After
What we ran
01
Facebook lead campaigns targeting boat owners around Pass Christian and the Mississippi Gulf Coast.
02
CRM, scheduling, and won tracking so every lead had a path to a closed job — and $36,240 showed up on the books.
03
Call flow and follow-up tuned so Facebook leads turned into booked marine detailing jobs, not missed texts.
04
Landing and proof paths that matched the offer — so boat owners who clicked knew what to book.
05
Local presence, photos, and reviews so Gulf Coast owners found Lagniappe when they searched nearby.
06
Reminders and nurture so inquiries did not die while Shilar was on a boat.
07
Ads and messaging built for marine detailing — not generic local-service templates.
08
Spend, creative, and close process tightened across the 45-day window as volume scaled.
09
A simple ask-after-job loop so Gulf Coast boat owners left proof that helped the next lead close.
Timeline
Step 01
Word of mouth only. A few jobs a week when someone recommended Lagniappe.
Step 02
Meta Ads and lead capture live for the Pass Christian / Gulf Coast boat-owner audience.
Step 03
85 form leads at $11.62 each. Follow-up and closing turned volume into won jobs.
Step 04
34 won deals totaling $36,240 booked — proof the market was there once demand was installed.
Lagniappe Yacht Care on the water
Lagniappe Yacht Care is a marine detailing company owned by Shilar Reed in Pass Christian, Mississippi. The craft was already there — clean helms, finished decks, high-ticket vessels on the Gulf Coast. The missing piece was a predictable way to fill the calendar.
Like a lot of excellent detailing shops, Lagniappe lived on referrals. When word of mouth was quiet, the week was quiet.
Knotical launched Meta Ads into the local boat-owner audience and connected leads to a closing system. The Ads Manager shows 85 form leads at $11.62 cost per lead. The CRM shows 34 won deals totaling $36,240.
That is not a vanity spike — it is booked marine detailing work on the books, from a shop that previously waited on referrals.
Pass Christian is not the densest marine market in the country — which is the point. When tickets and follow-up are right, Meta demand still fills a detailing calendar. Lagniappe proves the Knotical model outside the usual Florida headlines.
Same principle as Apex: ads that create demand, systems that close it, operators who stay on the boats.
Proof
Pass Christian, MS
Shilar Reed ran Lagniappe Yacht Care in Pass Christian, MS on word of mouth — a few jobs a week. Meta Ads plus Knotical systems turned that into $36,240 across 34 won marine detailing jobs in 45 days.
Lagniappe Yacht Care is a marine detailing business in Pass Christian, MS. Knotical installed demand and the ops layer behind it so growth showed up as booked work — not chaos.
Who this is for
Gallery
FAQ
Pass Christian, Mississippi, serving boat owners on the Mississippi Gulf Coast.
Shilar Reed, owner and operator.
$36,240 booked in 45 days across 34 won jobs, from 85 Meta form leads at $11.62 cost per lead — about a 40% close rate.
Meta Ads, Knotical Software / CRM, optimized sales calls and automations, website conversion paths, Google Business Profile growth, offer creative, and weekly optimization — so leads became won marine detailing jobs.
Partners on the water
Client feedback
“Before working with Knotical, I was questioning why I quit my job for this business. Now I actually feel like I'm growing my company and able to scale this.”
Michael Leek
Owner, Starboard Marine Services · Jacksonville, FL
“I never thought I would have been able to close $5,000 ceramic coating jobs, but Knotical got me leads that were consistently coming in and helped with the entire sales process to make sure the deals closed.”
Ethan Hammer
Owner, Hammer Detailing · Tampa, FL
“I had more qualified leads in one day than I had in a month once I switched to Knotical.”
Ethan Stuva
Owner, Bahari Boat Detail · Palm Beach, FL
Tell us your market, tickets, and capacity. We’ll tell you if Knotical is a fit.