Case study · Apex Detailing
Apex team · Boat detailing company · Charleston, SC
From referrals and inconsistent volume to daily boat leads, a booking system without phone chaos, and ops that held as Apex grew from solo to a team of four.
$6k → $40k
Monthly revenue in 60 days
$8.60
Cost per lead
41%
Close rate
~2 weeks
To first booked jobs
Solo → 4
Team growth
60 days
Buildout window
Marine Detailing
Charleston, SC
From referrals and inconsistent volume to daily boat leads, a booking system without phone chaos, and ops that held as Apex grew from solo to a team of four.
“Daily boat leads, a booking system that runs without phone chaos, and ops that held as we grew.”
Apex Detailing
Charleston, SC · Knotical partner
Before
After
What we ran
01
Facebook and Instagram campaigns built for boat owners — ceramics, full details, and finishes that match Apex’s ticket mix.
02
Scheduling, invoicing, follow-up, and ops automations so lead volume did not bury the shop in phone chaos.
03
Scripts, objection handling, and close process tuned for high-ticket marine work — so more leads became booked jobs.
04
Pages rebuilt around Apex finishes, clear packages, and booking CTAs so ad traffic converted instead of bouncing.
05
Maps listing, photos, categories, and review growth so local boat owners found Apex when they searched.
06
High-intent search capture for boat detailing and ceramic coating in the Charleston service area.
07
Calls, forms, and bookings instrumented so spend mapped to real jobs — not vanity clicks.
08
Creative, spend, sales process, and GBP cadence tightened until cost per lead and calendar fill were predictable.
09
A post-job review loop so five-star proof compounded on Google and helped the next captain choose Apex.
Timeline
Step 01
Market setup, offers, tracking, and first campaigns live. First booked jobs in about two weeks.
Step 02
Creative and follow-up tightened. Lead flow stabilized into the booking system.
Step 03
Volume compounded. Ops held as Apex moved from solo capacity toward a multi-person crew.
Step 04
Monthly revenue at $40k — up from a $6k baseline — with $8.60 CPL and 41% close rate.
Apex Detailing on the water
Apex Detailing already knew how to finish boats. What they did not have was a reliable way to fill the calendar with ceramic coats and full details. Referrals and seasonal spikes left revenue lumpy and made hiring feel risky.
Knotical’s job was to install demand and the systems behind it — so growth showed up as booked jobs, not missed texts.
Meta Ads and Google Ads reached boat owners in the Charleston area with creative that showed real Apex work. The website was optimized to convert that traffic. Google Business Profile made Apex visible in the map pack with photos and reviews.
Leads fed into Knotical Software and an optimized sales-call process so follow-up and closing happened without burying the crew. Conversion tracking tied spend to booked jobs. Weekly optimization cut waste across ads, site, GBP, and sales.
Going from $6k to $40k/mo in 60 days is the headline. Underneath it: $8.60 cost per lead, a 41% close rate, and first bookings in about two weeks. Those are operator metrics — cash, capacity, and predictability — not vanity dashboards.
As volume rose, Apex grew from a solo operator to a team of four. The systems were built to hold that growth.
Proof
Charleston, SC
From referrals and inconsistent volume to daily boat leads, a booking system without phone chaos, and ops that held as Apex grew from solo to a team of four.
Apex Detailing is a marine detailing business in Charleston, SC. Knotical installed demand and the ops layer behind it so growth showed up as booked work — not chaos.
Who this is for
Gallery
FAQ
The featured window is 60 days from install to $40k/mo monthly revenue, with first booked jobs in about two weeks.
Meta Ads, Google Ads, website conversion work, Google Business Profile growth, optimized sales calls, Knotical Software for scheduling and ops, conversion tracking, and weekly optimization across the stack.
No. Apex is a featured case study. Results depend on market density, ticket size, capacity, and execution. We share proof honestly and pass on bad-fit markets.
Partners on the water
Client feedback
“Before working with Knotical, I was questioning why I quit my job for this business. Now I actually feel like I'm growing my company and able to scale this.”
Michael Leek
Owner, Starboard Marine Services · Jacksonville, FL
“I never thought I would have been able to close $5,000 ceramic coating jobs, but Knotical got me leads that were consistently coming in and helped with the entire sales process to make sure the deals closed.”
Ethan Hammer
Owner, Hammer Detailing · Tampa, FL
“I had more qualified leads in one day than I had in a month once I switched to Knotical.”
Ethan Stuva
Owner, Bahari Boat Detail · Palm Beach, FL
Tell us your market, tickets, and capacity. We’ll tell you if Knotical is a fit.